Ghanaian Afrobeats artiste Kuami Eugene has encouraged fellow musicians and entertainers to use their public platforms to support social causes, highlighting the potential reach of social media when it is used to share practical information rather than promote entertainment alone. The Ghana News Agency reported on October 8 that he made the appeal during a UNICEF Ghana birth-registration advocacy campaign in Bepoase in the Ayensuano District of the Eastern Region.
The campaign brought together the musician, UNICEF Ghana and the Births and Deaths Registry to raise awareness of the importance of registering children at birth. Kuami Eugene said artists could use platforms such as TikTok, Facebook and Instagram to amplify social initiatives and encourage positive behaviour. He also spoke about his interest in children’s welfare and his involvement in child-focused activities.
Why artists can help social messages travel
Musicians often build communities around their songs, personalities and public appearances. Their audiences may include people who do not routinely follow government announcements or formal public-information campaigns. When a trusted entertainer explains an issue in accessible language, the message can reach people through channels they already use and prompt them to seek more information.
Reach alone, however, is not enough. A celebrity post can attract thousands of views while leaving people unsure what action to take. Effective advocacy should provide accurate details, explain why the issue matters and direct audiences to a credible service or official source. For a campaign about birth registration, that means helping parents understand the process and where to verify current requirements, rather than relying on a slogan or an unverified social-media graphic.
Why birth registration matters
Birth registration creates an official record of a child’s birth and supports legal identity. Accurate records can help public institutions plan services, understand population needs and design programmes for children and families. The GNA report noted concern about declining registration rates among children under one year, with UNICEF Ghana’s country representative emphasising that unregistered children can be missing from national data used for development planning.
For families, the practical question is how to complete the process correctly. Parents and guardians should consult the Births and Deaths Registry or other verified official guidance for current procedures, required documents, fees where applicable and service locations. They should avoid paying unofficial intermediaries who promise to speed up a registration or sharing sensitive family documents with unverified social-media accounts.
What a responsible celebrity campaign looks like
Public figures can contribute in several ways. They can share information from verified organisations, participate in community events, invite qualified professionals to explain a process and correct misinformation when it spreads. They can also use their influence to make public-service messages feel relevant to young people and families without turning the campaign into a sales pitch.
Responsible advocacy requires accuracy and restraint. Artists should avoid making promises about services they do not control, publishing private information about children, or using emotional stories without proper consent. If an initiative involves a public agency or charity, the organisation’s official materials should be checked before a post goes live. Credibility is easier to maintain when the message is clear about what is known and what the audience needs to do next.
The role of music radio and digital audio
Radio can extend a campaign beyond social-media followers. Presenters can interview representatives from the relevant agency, explain official procedures, answer general questions and direct listeners to trustworthy sources. A short announcement can introduce the issue, while a longer discussion can explore common barriers and give audiences time to understand the steps involved.
Stations should also make sure that public-service content is distinguishable from paid promotions and that important information is repeated clearly. Where an interview includes personal experiences, presenters should avoid treating one person’s case as a rule that applies to everyone. Official service requirements can change, so the station should date its information and update it when the responsible agency issues new guidance.
From online engagement to real-world outcomes
For an advocacy campaign to make a lasting difference, organisers need to consider what happens after a post is shared. Useful measures may include how many people attended a community session, how many enquiries reached the relevant office, whether families understood the next step and whether access to the service improved. Likes and shares can show reach, but they cannot prove that a child was registered or that a family successfully completed the process.
Musicians can support follow-up by sharing reminders, directing audiences to official service points and collaborating with trusted organisations over time. Consistency matters: one viral post may create a burst of attention, while a sequence of accurate reminders and practical information can help people act when they are ready.
Kuami Eugene’s wider message to the music industry
The appeal also invites a wider discussion about the role of entertainers in public life. Artists are not expected to become experts in every social issue, but they can use their visibility to draw attention to organisations that have the knowledge and services to help. The strongest collaborations allow the artist to contribute reach and creativity while specialists provide accurate information.
Kuami Eugene also indicated that he planned to release a new album the following year after the “Sweet Boy” EP. That music update is separate from the birth-registration campaign, but it illustrates how artists may maintain their creative work while supporting community initiatives.
What listeners should take away
The key lesson is that influence is most valuable when it helps people find reliable information and take a useful next step. Listeners who want to support birth registration should consult official guidance rather than relying solely on reposts. Artists, presenters and content creators can help by making that guidance easier to discover and by refusing to spread claims they have not verified.
TuneOn will continue covering Ghanaian music, radio and the role of creative voices in public life. When public figures participate in social campaigns, our coverage will distinguish confirmed actions from opinion and point readers towards the organisations responsible for delivering the service.
Sources: Ghana News Agency: Kuami Eugene calls on artistes to use platforms to drive social change; UNICEF Ghana; Births and Deaths Registry.
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